Our team has deep expertise in the Energy, Healthcare and Financial Services industries. We take pride in our ability to deliver fast, effective solutions for our clients. Get to know our leadership team.
Adrian Travis President
As a global thought leader and one of Canada’s most accomplished management consultants, Adrian Travis has 15 years of management consulting experience and has been the driving force behind Trindent Consulting's success since 2008.
With deep expertise across these industries, Adrian has successfully delivered multiple structured profit improvement projects globally, totaling over $2 Billion in delivered savings.
In 2021, Adrian Travis was named finalist for the EY Entrepreneur of the Year 2021 Ontario program - the world's most prestigious business awards program for leading global entrepreneurs.
Prior to joining Trindent, Adrian was a senior manager with a Toronto-based operations consultancy conducting improvement projects in the United States, Canada and Japan. He is a veteran of the Royal Canadian Air Force Reserves and held the rank of Captain.
Adrian’s interests include long-distance running, travel, and spending time with his family.
Steve Atkinson Vice President, Business Analysis
A highly experienced management consultant, Steve leads the Assessment phase of the Trindent Engagement process.
With 15 years of consulting experience, Steve has worked with a diverse client base of Fortune 500, Private Equity and SMEs in Asia, Europe and North America, with a focus on Financial Services, Health Care and Oil & Gas.
Having first joined Trindent in 2009, Steve is well versed in the Trindent methodology that allows us to quickly identify and understand the needs of our clients and to develop practical and effective solutions that have delivered over $1 Billion in financial improvements to over 100 organizations.
Aaron Merkle Vice President, Finance
With over ten years of experience in public accounting and corporate finance, Aaron Merkle is responsible for the overall financial management of Trindent Consulting. Aaron began his career in the assurance practice of a global accounting firm, and prior to joining Trindent in 2015, he was a finance manager for a Canadian publicly-traded infrastructure company.
Aaron’s personal interests include carpentry and music.
Bob Baird Executive Advisor
A member of Trindent’s Executive Advisory Board, Bob brings a wealth of experience in strategy, consulting and in all aspects of oil refining. Mr. Baird was appointed Senior Vice President, Downstream at Husky Energy in April 2012. Previously Bob had been Vice President, Downstream and Vice President, Upgrading and Refining for Canada at Husky Energy. He was responsible for overseeing five business units including Canadian Downstream, U.S. Refining, Retail & Canadian Product Marketing, Commodity Supply & Marketing and Downstream Commercial.
Shane Kelly Executive Advisor
A member of Trindent’s Executive Advisory Board, and a highly accomplished business executive, Shane has over 20 years of experience in medical device sales, marketing, and management. He brings in-depth knowledge in the areas of strategic planning, sales and marketing, building and managing performance-driven teams, medical device reimbursement, and business development.
Prior to opening a small business in Scottsdale, Arizona, Shane served as Worldwide GM for a division of Zimmer Biomet and VP of Sales and Marketing for Aspen Medical Products. For over 12 years, Shane’s scope of responsibility expanded with DJO Global, where he ultimately acted as SVP of Sales and later VP, General Manager for the company’s bone growth stimulation business.
Shane’s personal interests include hiking, volunteering, traveling and spending time with his family.
Donald McColl Executive Advisor
A member of Trindent’s Executive Advisory Board, Donald has over forty years of professional experience, most recently completing twenty-two years of professional services leadership in Deloitte's Risk Advisory practice.
As a Partner at Deloitte for eighteen years Donald held several roles including leading the Technology Risk (Cyber and Assurance) practice in Toronto, Canada and national leadership of the Service Auditor Controls market offering. In addition to marketplace activities, Donald's responsibilities included recruitment, talent management and development, and financial operations management.
Donald spent thirteen years at Scotiabank in Toronto, Canada where he led the Information Security (Cyber) function for six years as well as time spent heading up a large application systems development group. Donald's career as a Chartered Accountant started in Glasgow, Scotland with financial statement audit experience before focusing on information technology audits.
Donald offers a wealth of experience in profitably growing and managing a successful professional services organization with a keen interest in talent development and technology innovation.
Donald’s personal interests include soccer, music, and spending time with family.
Cheryl McKinney Executive Advisor
A member of Trindent’s Executive Advisory Board, Cheryl McKinney has over 37 years of diverse experience in the Oil and Gas industry, including numerous executive-level roles. Cheryl brings a wealth of experience and expertise in both traditional transportation fuels and infrastructure, as well as in emerging technologies such as biofuels and hydrogen.
Cheryl currently serves on the Advisory Board for the President of the University of Akron, in addition to holding multiple advisory positions across the energy industry. As well, Cheryl has been a champion of diversity throughout her career and is a long-standing member of the Society of Women Engineers and Million Women Mentors.
Stephan Rajotte Executive Advisor
Stephan Rajotte is a member of Trindent’s Executive Advisory Board, and previously led Trindent’s global Financial Services Practice. Before joining Trindent, Stephan held the position of Executive Vice President, International Business Division at Samsung Life, based in Seoul, Korea where he oversaw business units in China and Thailand. Prior to this position, Stephan was President of Sun Life Financial Asia, based in Hong Kong, with responsibilities for operations in five countries. Stephan has also held Regional CEO, Country CEO and Chief Operating Officer positions for MetLife, AIA, and ING.
Stephan has deep functional expertise in every aspect of insurance business strategy, with particular expertise in operational efficiency, business transformation, and sales and marketing optimization. Stephan is also a Fellow of the Society of Actuaries.
Stephan’s personal interests include sharing and appreciating many aspects of Asian cultures.
Bruce Stroever Executive Advisor
A member of Trindent’s Executive Advisory Board, Bruce has over forty-seven years in product development and general management experience in the medical device and orthobiologics fields.
Bruce was most recently President/CEO of the Musculoskeletal Transplant Foundation and retired from that position in June of 2018. Bruce joined MTF in late 1988 as General Manager. In 1992 he was named President and then in 1996 President/CEO of the organization. Under Bruce’s leadership, MTF grew to be the largest tissue bank in the world with over 1100 employees and revenues in excess of $400 million per year. Prior to joining MTF, Bruce held several positions with Ethicon, Inc. a Johnson & Johnson subsidiary. He has served on several boards of directors and is currently a Member of the Board of Directors of Bone Biologics, Inc., a Massachusetts biotechnology firm. He is on the Board of Advisors for the Engineering School at Stevens Institute of Technology, and recently retired from the advisory board for the New Jersey Organ and Tissue Sharing Network. He has served several terms as a member of the American Association of Tissue Banks (AATB) Board of Governors and received their Distinguished Service Award in 2018.
Oscar Zimmerman Executive Advisor
A member of Trindent’s Executive Advisory Board, Oscar brings a wealth of experience in assurance, product innovation, non-traditional insurance distribution, and structured reinsurance. Through a number of senior executive roles, Oscar has focused on corporate oversight, insurance risk management, and custom reinsurance business development.
Oscar previously acted as the CEO of the insurance arm of one of Canada’s premier banks. One of his achievements was the expansion of the bank’s insurance business through a combination of building up insurance brokerage, affinity distribution/reinsurance programs, as well as standalone Life and P&C risk-taking through direct insurance and reinsurance subsidiaries.
Throughout his career, Oscar has had senior roles in corporate actuarial, asset-liability management, individual product pricing (both PAR and non-PAR) in North America, as well as U.S. Pensions, Canada Pensions, and U.S. Variable Insurance. Oscar is a retired former Fellow of the Society of Actuaries, the Canadian Institute of Actuaries, and the American Academy of Actuaries.