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Ten Principles of Clear Statements For Business Writing

Good writing aims to communicate a clear message.  In business writing especially, brevity and clarity are key to communicating effectively and getting buy-in from the key stakeholders in your audience.  The last thing a writer wants is to leave their audience wasting time trying to decipher complex text or dig through a clutter of unnecessary… read more →




The Pyramid Principle: Lessons in Effective Writing

How many times have you read a piece and thought to yourself, what did I just read? I know I do that on the daily and I cannot stop but wonder, do my readers feel that way about my writing? During a discussion about effective communication, a mentor of mine led me to the following… read more →