CONSUMER PRODUCTS

Producing Change

Trindent has helped numerous manufacturers successfully navigate the evolving, unsettled waters of the consumer products sector. Success in this field used to be straightforward but manufacturers now find themselves in a highly competitive sector, where duplication and parity abound, brand loyalty has been obliterated, and consumer and retailer confidence has eroded. When companies call us with challenges we start at the beginning. Literally. We address each situation holistically by implementing lean marketing strategies, a more effective sales force and increased supply chain efficiency. Each one's success depends on the other. Miss one and the solution simply will not work.

Trindent has deep and extensive experience in all areas that lead to success for consumer products companies. We have top to bottom solutions. We address supply chain issues, reduce waste, and fix faulty distribution channels by focusing on more accurate distribution targets. We help companies strengthen loyalty among their customer and retailer base. We enable synergy between merchandising execution, marketing programs and sales strategies. We drive store level sales. We help sales forces and management focus on active selling and results. We use CRM to best effect. And we create and install real time diagnostics and strengthen sales force channels and team metrics. What will this do for you? It can lead to happier customers, stronger retailer relations, satisfied employees, fewer ulcers, and landmark success for your company.

Trindent can design a unique solution to help you overcome any challenge. Contact Us.

CASE STUDY

Nestlé Canada is a $2.6B manufacturer of confectionery and nutrition goods. The company desired to make a significant reduction in trade-related product waste due to expiry known as 'bad goods' as well as improve overall product freshness for their consumers. An engagement was launched to determine root causes, and implement real solutions.

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TESTIMONIAL

"I found your team's approach (especially in business process mapping, root cause analysis, and stakeholder involvement) to be particularly effective in driving decisions. We are confident that we now have a solid plan to drive continuous improvement in the area of bad goods related to chocolate bars. Trindent fulfilled its commitment to deliver sustainable ways of reducing bad goods. I would highly recommend Trindent's services to other organizations looking to embark on sustainable continuous improvement initiatives."

- Nestlé Canada Inc.

CASE STUDY

Reebok Japan's sales force experienced a significant improvement in overall sell-through, and realized gains across both footwear and apparel business units.

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TESTIMONIAL

"The organization learned a lot during the process, and we'll continue to leverage the improved processes and tools."

- Reebok Japan