THE TRINDENT APPROACH

A Trindent engagement is designed to challenge any aspect of your organization to solve a problem of strategic importance leading to top-line growth, or bottom line return on investment. We collaborate with your front line employees and supervision, standing shoulder to shoulder from inception to implementation.

To demonstrate our unique approach, here's how Trindent would proceed if a client came to us with a typical problem: how to aggressively grow market share without sacrificing shareholder value.

1. STRATEGY

A strategic assessment in this case would answer:

How do we segment customers?
How do we tailor our offering to different customers?
How should our offering be tailored to different customers?
What channels should we focus on for rapid growth?
What 'customer experience' do we currently provide?
What 'customer experience' do we want to provide?
How can we enhance the return on our current marketing spending?
How can we avoid product cannibalization?

2. PROCESS

A process assessment would then follow to answer:

How does our sales force use its time and which activities add value?
How do we define our sales funnel activities and are they effective?
How well trained are our field and inside sales forces?
What happens on a sales call and is it effective in advancing the sale?
How do we structure sales territories and is the present coverage adequate?
What level of 'customer experience' do we currently provide?
What level of 'customer experience' do we want to provide?
What 'back-office' functions impede the sales process?
How much waste is built into our marketing activities?
How agile are we during the product launch?

3. TOOLS

A management tool assessment would then follow to answer:

How effective and accurate are your current sales forecasting tools?
How does management allocate resources for success?
How does the front-line schedule their activities?
How do we measure our results in real-time?
Are the right measurements in place to ensure optimal profit margins?
Does the system provide a clear output that sales reps understand?

4. MANAGEMENT

A management assessment would then follow to answer:

What percentage of a manager's day is spent 'actively managing'?
Does front line management establish clear expectations for all?
How effective are the communication mechanisms in place?
Are there opportunities for skill-level growth?
Are compensation plans in place to reward the right behaviors?